Alaska's Oil & Gas Consulting Company

Paul Laird – Communications Specialist

EDUCATION

Miami University

Oxford, Ohio

B.A. degrees in English-Journalism, American Studies and Political Science

PROFESSIONAL EXPERIENCE

2005-2010 General Manager: Alaska Support Industry Alliance Anchorage, Alaska

403(c)6 trade association representing companies providing goods and services to Alaska’s oil, gas and mining industries. Responsible for all day-to-day operations, including member relations and membership, government relations, communication, finances and special events (from golf tournaments to energy conferences), as well as board interface.

  • Managed staff of 3
  • 45% increase in paid membership & nearly 300% increase in cash reserves during term
  • Coordinated restructuring of board to reflect organizational priorities
  • Awards for Alliance advertising
  • Initiated successful new activities (e.g., “March Madness” beer-tasting fundraiser, industry sponsorships, Meet Alaska speaker host program)
  • Restructured legislative fly-ins to make more effective
  • Increased public profile of organization & events

January 2003 – July 2005 Bernholz and Graham Public Relations Anchorage and Eagle River, Alaska

Public Relations / Communications Consulting

Public affairs consulting work for BP through Bernholz & Graham and for other clients directly. Work included North Slope transformation communications, executive speeches and speakers’ bureau for BP and miscellaneous writing and media relations projects for Harbor Enterprises.

  • Communications consulting for Forest Renewal Venture, a proposed laminated veneer lumber project promoted by Harbor Enterprises involving timber harvesting in the Tanana and Susitna valleys and a manufacturing facility in Seward
  • Crisis communications planning & consulting and assorted PR projects for Petro Marine Services
  • Taught MBA-level public relations course at Alaska Pacific University, November 2003

January 2005 Director of Communications: Office of the Governor Anchorage, AK

2000-2003 BP Exploration Alaska Inc. Anchorage, Alaska

Senior Advisor, Communications, Press and Community Affairs Director, Public Affairs

Responsible for internal and external communications programs relating to North Slope “transformation” initiative, as well as media back-up, executive speeches, advertising and misc. communications functions.

  • Managed staff of 5 responsible for all community affairs activities, including charitable contributions (annual budgets of $5-7 million), community programs, North Slope tours, as well as communications functions ranging from internal publications to external website
  • Won Public Relations Society of America’s Bronze Anvil Award (natl.) and Intl. Association of Business Communicators’ Gold Quill of Excellence Award (intl.) for speech writing
  • Helped to conceive, design and implement “Regional Stakeholder Committee (RSC)” concept used in Prince William Sound crisis response; manage RSC, and co-administer BP Prince William Sound Community Liaison Program
  • Member of BP Alaska Response Team (emergency)

1999-2000 Harbor Enterprises / Petro Marine Services Anchorage, Alaska

Corporate Communications Manager

Responsible for media relations, advertising, speech writing, company newsletter and assorted marketing activities

  • Developed new corporate marketing brochure
  • Conceived and implemented successful low-cost radio trivia program to promote service station and convenience store traffic
  • Managed 10% advertising budget reduction
  • Redesigned company newsletter
  • Managed development of company website

 1988-1999 BP Exploration Alaska Inc. Anchorage, Alaska

Director, External Communications Assistant Director, External Affairs Associate Director, External Affairs Public Affairs Associate

Supervised staff of 3 responsible for external communications activities, including publications, speeches, advertising, employee communications, direct mail, media relations and crisis response

  • Managed external communications campaign for Northstar royalty revision campaign
  • Statewide, regional and national awards for speech writing and miscellaneous public relations activities, including Northstar
  • Helped to develop and implement BPXA’s crisis communications plan and headed media unit on crisis communications team
  • Assisted in developing and implementing company’s external affairs plans
  • Conceived and administered North Slope Environmental Achievement Awards program in conjunction with the Alliance (won American Diabetes Association Alaska Chapter “Leaders in Innovation Award” for the program)
  • Coordinated and applied public opinion research for strategic communications planning

1984-1988 Alaska Business Monthly magazine Anchorage, Alaska

Executive Editor

Responsible for all editorial content of the magazine, including articles, photography and layout.

  • Managed staff of 2.
  • Co-founded the magazine
  • Built paid circulation to more than 3,000
  • Won more than a dozen Alaska Press Club awards for writing
  • Assisted in establishing Alaska Business Hall of Fame, co-sponsored by ABM and Junior Achievement of Alaska

1983-1984 Alaska Journal of Commerce Anchorage, Alaska

Editor

Responsible for all editorial content of the paper, including articles, photography and layout. Managed staff of 4.

  • Helped to achieve 30% increase in circulation

1975-1983 Canton Repository Canton, Ohio

Reporter, Business Writer/Editor

Various general assignment reporting responsibilities, including sports, county government, city government and business